When we help our clients go public with their website, this is the checklist we suggest for blog posts. The end of this list has some links for information on SEO in general, and are resources that we use regularly when publishing SEO-optimized sites.
Remember to avoid too much high-level fluff and stick to offering actionable information with the intent of being helpful, adding something new to the broader conversation and with your unique insights. If you can, include personal anecdotes with an element of emotion. Quite simply, if there's no story and no emotion, typically there will be very little interest and readers will not remember what you wrote. BLOG SEO Checklist: ☐ Plan Your Content with Keyword Research ( Google Keyword Planner)
☐ Understand Search Intent
☐ Optimize the Length of Your Blog Post
☐ Focus on Readability
☐ Write a Captivating Blog Post Title
☐ Add a Meta Description to Your Blog Post
☐ Link to Relevant Internal and External Resources
☐ Add Images and Videos to Your Blog Posts
☐ Use Categories and Tags to Organize Content
☐ Write the Best Piece of Content on the Topic
☐ Encourage Social Media Shares
☐ Optimize Your Older Blog Posts
Quick tips:
Free tools from Google:
To learn more go here: Google Search Essentials: https://developers.google.com/search/docs/essentials SEO Starter Guide: https://developers.google.com/search/docs/fundamentals/seo-starter-guide Hope this helps! Cadan
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AuthorCadan Digital Archives
May 2024
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